ESSENTIAL CHARACTERISTICS OF ENTREPRENEURIAL COMPETENCE OF FUTURE WEB-DESIGNERS

Vadym Кushnir

doi:10.37041/2410-4434-2020-16-11

Vadym Кushnir Institute of Vocational Education and Training of the National Academy of Educational Sciences of Ukraine, Kyiv, Ukraine

DOI: https://doi.org/10.37041/2410-4434-2020-16-11

Keywords: design, web-designer, entrepreneurial competence, structure of entrepreneurial competence, structural and semantic characteristics

Abstract

The article substantiates the essence and structure of entrepreneurial competence of web-designers. The author positions the entrepreneurial competence of web-designers as an integral complex structure of a designer's personality, which characterizes his intentions, aspirations, aspirations, readiness and ability to realize personal potential in starting his own business and its further successful implementation in design. The author characterizes the content and structure of entrepreneurial competence of web-designers in accordance with the specific nature of design as an art form that combines techniques (design, construction) and decorative effects; creative method, process and result of artistic and technical design of industrial products, their complexes and systems, focused on achieving the fullest compliance of the created objects and the environment as a whole with the possibilities, human needs, both utilitarian and aesthetic.

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